E-commerce
E-commerce Automations
Connect your store, automate post-purchase flows, and segment customers by behavior to maximize revenue.
The foundation of e-commerce automation is a proper store connection that syncs customers, orders, and products.
Store Connection Setup
Setup Steps
Settings> Integrations> Shopify/WooCommerce. Install the app and authorize data sync.
Data Synced
- Customers - Email, name, purchase history
- Orders - Items, totals, dates, status
- Products - Catalog for recommendations
What happens after the sale is just as important as the sale itself. Build loyalty with thoughtful follow-up.
Email Sequence Timeline
Recommended Sequence
Day 0: Order confirmation. Day 2: Shipping update. Day 7: Usage tips. Day 14: Review request. Day 30: Cross-sell.
Recover 10-15% of abandoned carts with a well-timed sequence.
Recovery Email Strategy
Best Practice
Email 1 (1 hour): Reminder. Email 2 (24 hours): Social proof. Email 3 (48 hours): Incentive if needed.
Capture interest before the cart. Email visitors who viewed products but didn't add to cart.
Segment customers by what they buy, how much they spend, and how often they return.
Key Segments
- First-time buyers - Need nurturing to convert
- Repeat customers - Your VIPs, reward them
- High AOV - Premium product candidates
- At-risk - Haven't purchased in 60+ days
Use purchase history to recommend relevant products and increase average order value.
Re-engage customers who haven't purchased in 60-90 days with targeted offers.
Track which automations drive the most revenue and optimize accordingly.
Tracking Revenue
In the Dashboard
Go to Analytics> Revenue Attribution. Filter by automation to see revenue per flow.
Ready to automate your e-commerce?
Access all our courses with your 3A Automation client subscription.
Become a client