Email Marketing
Emails That Convert
Create high-performing email sequences: welcome, abandoned cart recovery, dormant customer reactivation.
Before diving into sequences, understand the core principles of effective email marketing.
Key Metrics
- Open Rate - % who open your email (target:>20%)
- Click Rate - % who click a link (target:>2%)
- Conversion Rate - % who take desired action
- Unsubscribe Rate - Keep under 0.5%
First impressions matter. A strong welcome sequence sets expectations and drives first purchases.
Welcome Sequence Design
Recommended Structure
Email 1 (immediate): Welcome + brand story. Email 2 (day 1): Top products. Email 3 (day 3): Social proof. Email 4 (day 5): First-purchase offer.
Recover 10-15% of abandoned carts with the right sequence.
Cart Recovery Best Practices
Tip
Don't offer a discount in the first email. Many customers will complete without incentive.
The relationship doesn't end at purchase. Build loyalty with thoughtful follow-up.
Re-engage customers who haven't purchased in 60-90 days.
Your subject line determines if the email gets opened. Learn what works.
Go beyond "Hi {first_name}". Learn to personalize based on behavior and preferences.
Continuously improve through systematic testing.
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